With 20 years of marketing experience, Sam has worked at Director level across some of the hospitality industry’s leading brands, events and businesses.

 

He launched Scrumptious to give ambitious companies access to an experienced, commercially focused marketing team.

 

He is also the part owner of The Good Hotel Guide Live and is a Hospitality Action ambassador and also takes part in the annual Pedalling2Pubs cycle for Only a Pavement Away and The Licensed Trade Charity.

Alice is Marketing Director at Scrumptious, with more than 10 years' experience in B2B marketing across hospitality, tech and events.

 

She also leads the agency's internal systems and automation, rebuilding how Scrumptious operates so the team delivers faster and sharper for clients.

 

Outside work, she is a qualified personal trainer and nutritionist and a committed gym fanatic.

Harry is Brand Marketing Manager at Scrumptious, bringing energy and creativity honed over 8 years in the fast-paced worlds of live events and sport, including bringing London Irish Rugby Club's brand to life.

 

He loves crafting bold, expansive campaigns that turn a company's story into an experience people want to be part of.

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Outside work, Harry's a proud part-owner of AFC Wimbledon through the fan-owned Dons Trust!

Tiffany Black is a Creative Strategist and Account Manager at Scrumptious Marketing, with seven years’ experience spanning hospitality, tech, startups and live events.

 

Her career includes leading creative for Tom Kerridge’s food and music festival, creative strategy for Meta partner ThisThat, and shaping startup decks for investment.

 

Tiffany is also an award-winning playwright and musical comedian, and brings an unconventional, strategic, audience-first approach to every challenge, connecting strong ideas with real business objectives.

Matt is Marketing Director at Scrumptious Marketing, specialising in B2B and hospitality tech. With 15 years' marketing experience, he's built brands from broom cupboard startups into genuine market leaders.

 

He previously headed up marketing at S4labour, building a formidable function with unrivalled brand recognition and millions in net new pipeline.

 

Strategy-first and data-obsessive, Matt starts with the numbers before building the story, bringing deep expertise across the UK hospitality tech ecosystem to every brand he works with.

Katie is Creative Content Lead at Scrumptious Marketing, leading the agency’s approach to content strategy, creation and employer branding.

 

From shaping creative direction and ideation to overseeing filming and short-form video, she brings brands to life through social-first content, while developing and growing Scrumptious’ content offering and creative team.

Daniel has built fifteen businesses across marketing, hospitality, brewing and events, helped raise £50 million and sold a 45-person agency. He's still building today with Mood Haus.

 

Daniel has partnered with Sam since 2024 and as our Non-Executive Director, brings real-world experience, honest challenge and a sharp focus on growth.