HT360 appoints Scrumptious as official Marketing Partner to support hospitality suppliers beyond the show floor

Hospitality Tech360 (HT360), the hospitality technology exhibition organised by Montgomery Group, has appointed Scrumptious Marketing as its official Exhibitor Marketing Partner, launching a new partnership designed to provide year-round marketing support to hospitality technology suppliers.

The partnership will extend the value HT360 provides its exhibitor community beyond the exhibition itself, giving suppliers access to practical marketing expertise, insights and opportunities to connect with operators throughout the year.

As part of the partnership, Scrumptious will deliver a quarterly programme of activity for the HT360 community. This will include co-branded webinars, curated founder dinners and regular marketing content shared across HT360’s website and social channels.

The aim is to help hospitality technology businesses generate greater value from their marketing and events activity, while creating more opportunities for the HT360 community to learn, connect and grow between shows.

Sam Chance, Founder & CEO of Scrumptious Marketing & Events, said:

Exhibiting at a show like HT360 is a big investment, but the opportunity shouldn’t start and end with three days on the show floor. This partnership is about helping hospitality technology suppliers build demand all year round, get more from their event investment and ultimately create more commercial opportunities. We’re excited to bring our experience of both hospitality and B2B marketing to the HT360 community.”

Rams Bdesha, Event Manager for Hospitality Tech360, added:

“We want HT360 to be much more than an annual exhibition. Our ambition is to build a community that provides genuine value to hospitality technology suppliers throughout the year. Partnering with Scrumptious allows us to give exhibitors access to practical marketing expertise, useful content and new opportunities to connect, helping them maximise their investment in HT360 before, during and long after the show.”

Hospitality Tech360 is part of Food, Drink & Hospitality Week, which brings together IFE Manufacturing, IFE, HRC, The Pub Show, Hospitality Tech360, Speciality & Fine Food Fair and International Salon Culinaire in one of the UK’s biggest celebrations of industry innovation. To find out more about exhibiting at HT360, visit https://www.hospitalitytech360.co.uk/