From registration to revenue: How we turned webinars into a growth engine for Hire Intelligence
- May 6
- 2 min read
Webinars are everywhere right now. Most get decent sign-ups… and then go quiet. With Hire Intelligence🚀, the goal was different: build real authority and turn attention into pipeline.
"The impact has been immediate. Not just in registrations, but in the quality of conversations we're now having. It’s given us a platform to properly showcase our expertise and actually generate pipeline from it."
Ewan Stark, CEO, Hire Intelligence
Our approach:
Hire Intelligence sits in a competitive space where trust matters. We needed a channel that could:
Show expertise, not just say it
Educate prospects before a sales conversation
Create consistent, high-quality touchpoints
How we made it work
Pre-webinar: Build demand, not just awareness
We treated each webinar like a campaign, not a calendar slot.
Defined a clear, problem-led topic (not product-led) split into specific target audiences
Built a content runway across LinkedIn and email (team posts, short insights and teasers)
Activated internal voices within Hire Intelligence and highly regarded voices with the sector to drive reach and credibility
Used simple, direct CTAs focused on value
Think less “join our webinar” and more “here’s something worth your time”.
During: Deliver something people would actually remember
Execution matters more than slides.
Structured sessions around real challenges the audience faces
Kept it conversational, not scripted
Focused on practical takeaways over theory
The aim: if someone only attends one webinar this month, it should be this one.
Post-webinar: Turn content into pipeline
This is where most brands drop off and where we doubled down.
Repurposed the session into multiple content formats (clips, posts, whitepapers)
Shared key moments from leadership to extend reach
Followed up with attendees and no-shows differently
Used content to continue conversations, not just close them
The webinar wasn’t the end, it was the starting point.
Results
Strong, consistent registration numbers across sessions
High engagement during live delivery
Content from webinars driving ongoing inbound conversations
Clear contribution to pipeline, not just vanity metrics
Most importantly, Hire Intelligence is now showing up as a voice in the space, not just another supplier.
What this proves
Webinars still work.
But only when they’re:
Built around real audience problems
Treated as campaigns, not events
Designed to live far beyond the live session
If you’re interested in understanding how webinars can be included as part of your marketing mix contact us today to discuss your objectives.
"What’s most exciting is that this is just the start. We’ve now got a repeatable model that works and a clear opportunity to keep building momentum with every session we run."
Ewan Stark, CEO, Hire Intelligence
Interested in understanding how webinars could form part of your marketing mix, contact the Scrumptious team today.