Case Study: Inpulse - Maximising ROI at the Employee Engagement Summit

The Challenge

Inpulse, a leading employee engagement platform, was gearing up to exhibit at the Employee Engagement Summit — a key industry event that attracts top-tier HR leaders and decision-makers. Their goal was clear: drive meaningful engagement on the day, secure high-quality leads, and walk away with a tangible return on investment from the event.

But with a crowded exhibitor hall and competing demands on attendees' attention, standing out required more than a branded booth and a good product.

That’s where Scrumptious stepped in.

Our Strategic Approach

To ensure Inpulse got the best possible ROI from their exhibition presence, we partnered with their team to deliver a fully integrated campaign across three phases: Pre-Event, At-Event, and Post-Event.

1. Pre-Event: Building Anticipation with a Human-Centric Campaign

We crafted a campaign concept rooted in emotional resonance — “How Are You Feeling?” — a natural fit for Inpulse’s mission of helping organisations measure and improve employee sentiment.

This message was activated across:

• Email Campaigns: Targeted outreach to event registrants and warm leads.

• Social Media: Thought leadership content and teaser visuals to build pre-event awareness and drive traffic to Inpulse’s stand.

By anchoring the campaign in the emotional experience of HR professionals and employees alike, we created a powerful connection before the event even began.

“Scrumptious helped us think in a more agile way. The ‘How Are You Feeling?’ campaign reflected our brand and values, while prompting prospective clients and attendees with emotions, which is our core USP. We saw real ROI and engagement, not just impressions.” Andrew Nguyen, CEO, Inpulse

2. At-Event: Disruption through Guerrilla Marketing

On the day of the summit, we took a bold approach. We executed a chalk-based guerrilla marketing stunt — spray painting eye-catching “How Are You Feeling?” graphics in high-traffic areas around the venue.

Each stencil included a playful nudge to “come and talk about it at Stand XX” (the Inpulse stand), helping direct footfall with both curiosity and clarity.

The stand itself was set up to continue the experience — mirroring the campaign visuals and sparking real conversations.

3. Post-Event: Capturing and Converting Interest

We worked closely with the Inpulse team to follow up with all contacts made during the event. Using the details captured and demo bookings secured, we helped ensure the momentum continued after the lights went down.

The Results

The integrated approach delivered exceptional outcomes for Inpulse:

📈 20 live demos booked during the event, significantly above industry benchmarks.

🗂️ 50+ contact details captured, well-qualified and aligned with their target customer profile.

💡 High brand visibility and buzz on the day, thanks to the unique guerrilla campaign.

✅ A clear and measurable return on their event investment.

Let’s Make Your Next Event Unmissable

Whether you’re exhibiting at an expo, hosting a brand activation, or launching something new, we help brands turn moments into movement. Ready to stand out?