Case Study: How we delivered a sold-out flagship event for the UK’s leading hospitality employers
- Sam Chance
- Jun 28
- 2 min read
Hospitality Jobs UK asked us to deliver their 2025 Annual Conference, an event designed to bring together senior HR and in-house recruitment professionals from across the hospitality and care sector. What they needed wasn’t just an event organiser. They needed a strategic partner to take full ownership from concept creation to on-the-day delivery. A partner who understood the industry, the audience, and what it takes to create a genuinely unmissable experience.
Our approach
We led the project end to end, working closely with the HJUK team to bring the vision to life. Here’s what we did:
Created the concept and theme for the event, with a clear focus on the most pressing talent challenges in hospitality
Built a compelling agenda with a curated speaker line-up designed to spark discussion and share real insight
Designed and executed all event marketing including branded invitations, email campaigns, and organic social
Managed the invite list, handling all communications, reminders and RSVPs
Liaised with The Ned’s events team, managing logistics, production, AV, catering and delegate experience
Oversaw on-the-day delivery, ensuring every moment ran smoothly from registration to closing remarks
The outcome
150 attendees, made up of HR Directors, Heads of People, and Talent Leads from some of the UK’s biggest hospitality & care employers
Sold out three weeks ahead of schedule
Glowing feedback from both delegates and speakers, many calling it one of the most valuable events they’ve attended
Positioned HJUK as a major voice in the hospitality recruitment space
“There is no one better than the team at Scrumptious to manage our annual conference. They brought creativity, structure, industry knowledge and total professionalism to every stage of the project. The conference exceeded our expectations, sold out early, and positioned HJUK exactly where we want to be, in front of the UK’s leading hospitality employers.” — Dawn Lawrence, CEO, Hospitality Jobs UK
Planning an event that needs to deliver? Whether you're building a flagship conference, a thought leadership breakfast, or a high-impact brand activation, we're the team to make it happen. Let’s talk about how we can bring your next event to life.
