Case Study: Flexible, strategic marketing support for one of London’s most loved independent pub groups
- Sam Chance
- Jun 28
- 1 min read
Livelyhood is a collection of independent neighbourhood pubs across London, each one with its own character, loyal guests and local following.
Livelyhood didn’t need a traditional agency. They needed a trusted marketing partner. Someone who could step in as an extension of their team, keep core channels performing, and provide strategic input as the business evolved. That’s where we came in.
Our approach
We work with Livelyhood as their fractional marketing department, offering day-to-day delivery and big-picture direction, depending on what’s needed most alongside their in-house marketing function.
We’ve supported them across:
Email marketing: Planning, writing and sending newsletters and campaigns that drive bookings, promote events, and build connection with their audience.
Social media: Creating and scheduling consistent, on-brand content that reflects the voice of each pub and the energy of the group.
Strategic support: Acting as a sounding board on brand positioning, seasonal campaigns, and longer-term marketing direction.
Flexible delivery: Scaling our input up or down in line with what their in-house team needs. No fuss, just support.
The outcome
Stronger consistency and confidence across social and email
Regular, well-timed campaigns that support footfall and loyalty
A collaborative rhythm with the in-house team that flexes around their capacity and focus
A partnership that’s built on trust, clarity, and results
Need marketing support that flexes with your team?
Whether you’re looking for strategic thinking, hands-on delivery or both, we can act as your fractional marketing department—plugging in where and when you need us.
Let’s talk about how we can support your team.