Case Study: Act-Clean – Telling the Story of London’s Managed Cleaning Experts

The Brief

Act-Clean is the specialist cleaning partner to some of London’s most iconic hotels, Michelin-starred restaurants, and prestigious private members clubs. Their reputation for reliability, professionalism and discretion is second to none.

But in a competitive sector where many claim to offer “premium service,” Act-Clean needed a way to stand out by telling a deeper story, not just of what they do, but how and why they do it better..... That’s where we came in.

Our Approach: Strategy + Storytelling

Act-Clean’s strength lies in their people, precision, and consistency. We helped them bring that to life across a multi-channel strategy designed to position them as the go-to experts in managed cleaning for luxury hospitality.

1. Positioning as Category Experts

We worked with the Act-Clean leadership team to refine their external narrative, focusing on their specialism in managed cleaning, a model that combines operational excellence with seamless integration into client environments.

This positioning was embedded into their website, proposals, and most critically LinkedIn content.

2. Human Stories That Build Trust

Act-Clean’s team is their greatest asset. We developed a content series that shared:

• Profiles of their team members: from senior managers to on-the-ground cleaning staff

• Behind-the-scenes insights: what it takes to deliver 5-star cleaning at 5-star venues

• Day-in-the-life stories: showcasing pride, professionalism and passion in every detail

This helped shift perception from “a cleaning company” to “a trusted team of specialists,” the kind clients want in their most important spaces.

3. Championing Communication as a Competitive Edge

We also helped shine a light on one of Act-Clean’s unique differentiators: communication.

Their ability to work seamlessly with front-of-house, back-of-house and operational leaders at luxury venues is no accident. It’s the result of deep training, clear systems, and a company culture built on responsiveness.

By weaving this into their content strategy and client messaging, we reinforced their value not just as cleaners, but as critical partners in service excellence.

The Results

This work has helped Act-Clean elevate their visibility and deepen their industry authority.

• 🚀 Over 1,000 followers on LinkedIn, with engagement from industry leaders, clients, and potential talent

• 👥 Enhanced team pride and morale through public recognition of individual stories and team achievements

• 🏆 Clear differentiation in a crowded market, backed by storytelling rooted in real expertise

What Act-Clean Said

“We’ve always known our people were our greatest strength. Scrumptious helped us share that with the world. The storytelling approach has really resonated with our clients and our team. It’s been transformational for our brand.”— Bronwyn Groves, Sales & Marketing Director, Act-Clean

Want to Turn Operational Excellence into Brand Excellence?

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