top of page

Case Study: A2H Solutions – From Market Newcomer to Award-Winning Industry Leader

Updated: Jun 28

The Challenge

When A2H Solutions was preparing to launch, they had the tools and technology to transform workforce management in hospitality and care – but no brand presence, no marketing infrastructure, and no in-house marketing team. They needed a partner who could not only build their visibility but also help them define their positioning, connect with decision-makers, and scale fast. That’s where we came in.

“You get exactly what we're trying to achieve, promote us in the best way possible and above all, the Scrumptious team are a lot of fun to work with. We couldn't do this without you!” - James Rodricks, Founder, A2H Solutions

Our Role: Their Entire Fractional Marketing Department

From day one, Scrumptious served as A2H’s fully outsourced marketing team. We didn’t just consult - we did the work, rolled up our sleeves, and embedded ourselves as a true partner in their growth.


1. Marketing Strategy & Positioning

We began by helping the founders shape a clear go-to-market strategy:

  • Defined the unique value proposition for both the hospitality and care sectors

  • Developed buyer personas and mapped the customer journey

  • Created messaging pillars to drive consistency across every touchpoint

This strategic clarity became the foundation for all channels and campaigns.



2. Social Media That Builds Influence

We grew their LinkedIn channel from zero with a focused, value-led content strategy:

  • Educational and opinion-based posts that build thought leadership

  • Targeted engagement with industry leaders and showcased early adopters

  • Visual content that reinforces credibility and trust

The results: a growing community of decision-makers and advocates in hospitality and care.



3. Marketing That Converts

From email nurture sequences, stand-out bus stop advertising to large scale Christmas Party management, we handled all marketing efforts:

  • Product announcements and customer success stories

  • Campaigns aligned with seasonal hiring and workforce challenges

  • Integrated email and social pushes for event attendance and demos

These campaigns helped drive conversions and build deeper client relationships.


The Results

Our end-to-end partnership helped turn A2H Solutions from a new player to a recognised force in the industry:

  • 🏆 Winner: The Caterer HR Tech Supplier of the Year

  • 🏅 Multiple award nominations in innovation and workforce tech

  • 💼 Now working with many of the UK’s leading hospitality and care employers

  • 📈 Consistent growth in leads, demos, and partner opportunities

What started as a product launch has become an ongoing success story.

“Scrumptious has been the engine behind our growth. They brought energy, insight, and consistency to everything we do – from strategy to social, emails to awards. We wouldn’t be where we are without them.” - Darryl Bate, Founder, A2H Solutions

Ready to Launch Like a Leader?

Scrumptious gives ambitious brands the marketing firepower they need to stand out, scale up, and succeed. Whether you need a full-service team or fractional support, we’re here to help you win your market.

 
 
bottom of page